OUR TARGET AUDIENCE

OUR TARGET AUDIENCE:

AGE:

We are aiming to target a primarily young adult audience (18-25) as we are both still teens making it easier to film. However we will also aim to make the nature of the films premise (that being crime) makes it more suitable for a young adult audience. We think that because we are still teens our audience will be able to relate to a younger character. The age of the character will be emphasized through clothing and mannerisms (getting bored easily, texting in slang) and will be , unemployed, clean shaven, no gray hair trying to make him pass as the accepted convention.
We could also use intertextuality. This would be done through the inclusion of retro or old fashioned music tastes and possibly by having the protagonist wear band merch.  

BBFC:

We will look to get a 15+ rating and will be judging that by the BBFC standards. This is to ensure that our target audience is well accounted for, this also serves to add commercial incentive to our coursework.

We plan to achieve this by avoiding the use of any blood or even violence as well as any sexual imagery.

GENRE APPEAL:

We are planning to make a heist movie that is heavily inspired by Working Titles Baby Driver.

Heist movies are in a unique position when it comes to targeting an audience as they can be enjoyed by most ages below 60. I came to this conclusion by observing the age ratings on heist movies (most being rated 16 or under by the BBFC) and by looking at the marketing for Baby Driver and Oceans 8.

Another reason is that even though the film centers around a crime, it is not violent or extremely dark like murder or drug addiction, meaning you can get away with a lower age rating and can market the film to a wider audience. 

The protagonist "Baby" is the primary focus of this poster which shows an attempt to market to a younger teen audience, the poster features lots of pink and blue coloration along with a cartoonish background. This could be seen as an attempt to invoke a sense of nostalgia in more mature viewers as the 80s was very much dominated by comic books and neon blue/pink lighting. We will try use these aspects in the film title and possibly in the idents as a way to appeal to a generally older audience.

The film Oceans 8 actually got a 0 rating from the BBFC but markets itself as a more adult oriented film. This can be explained by its mostly comedic nature and how it avoids showing any violence making this a possible candidate for a Family movie. 

SEXUALITY:

We are planning to explore this aspect of representation by featuring a homosexual protagonist. We could get away with this even though the film industry is very heteronormative because the focus is on the heist aspect of the film.

We plan to do this by avoiding the use of any stereotypes that could be harmful to the LGBT community, as we feel there isn't enough positive representation of this kind in the media.

In our coursework our protagonist will receive a text from his romantic partner so we can let the audience connote his sexuality and appeal to members of the LGBT community.